"Fish Hard, Stay Humble" - John Corwin Stewart III "Corey"

Owner, Lead Designer, Bait Maker, Fellow Angler

THIS IS US

J. Corwin Lures is a family-owned and operated bass fishing lure company with a passion for crafting premium, one-of-a-kind handcrafted bass fishing lures. Founded on the unique blend of artistic expertise and competitive bass fishing experience, our company is dedicated to providing anglers with high-quality, high-performance lures that excel in even the most demanding competitive fishing environments. Our vision is built on attention to detail and a commitment to standing out in an oversaturated, commercialized market. While we didn’t invent the game, we’re here to add our own distinctive flavor to it.

We prioritize quality/quantity and strive to deliver the best possible experience for every angler using our products. Each lure we create is meticulously tested and crafted in the heart of America, and we take pride in sourcing all of our materials from trusted suppliers. Our testing grounds—Prairie lee, Truman Lake, Lake of the Ozarks, Stockton Lake, Table Rock Lake, and Pomme de Terre Lake—offer world-class conditions to push our products to their limits.

At J. Corwin Lures, every fishing lure begins as a hand-drawn concept or sculpture, then is refined with meticulous attention to detail. We then partner with Row Innovations LLC, an industry-leading concept-to-design and mold manufacturing company based in Lynn, Massachusetts, to bring each design to life. After extensive testing and refinement, each bait is approved and milled into aluminum production molds in-house, at row.

Our custom colorways and innovative designs blend proven industry standards with unique, bass-catching color combinations that perform in a variety of aquatic environments. These lures give anglers something truly different. confidence in their bait can make all the difference between a memorable day on the water and an empty hook. J. Corwin Lures is committed to being unique from concept to production, ensuring every angler has the opportunity to make that game-changing catch.