Welcome to our Soft Plastic Fishing Lures collection. Each lure in this category was meticulously designed, prototyped, and rigorously tested to ensure it meets the highest standards of performance. We use a specialized 1-1-1 Plastisol mixture, combining two parts floating material and one part sinking material, to create a unique lure profile that is both soft and buoyant. The result? Lures that move and behave like natural forage underwater, enticing bass with lifelike action. Crafted for the discerning angler, our soft plastics deliver unparalleled quality and effectiveness.